Today marks the launch of @guccibeauty’s new universal scent Gucci Mémoire d’une Odeur by @alessandro_michele. Representing the fragrance’s idea of a memory relived in a scent, presenting memories captured at milestones for the faces from the campaign. @_cheikhtall in a birthday hat, followed by artist @arianapapademetropoulos, @aaronsirainen, William Valente @fendimafia, Mae Lapres @meimeilapres and Matïss Rucko @hexmatiss. #alessandromichele #guccibeauty Discover the fragrance #guccimémoire through link in bio.