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A scent can gift a moment again, so an experience from the past can be relived in the now. Presenting the video campaign for new universal @guccibeauty fragrance Gucci Mémoire d’une Odeur by @alessandro_michele, depicting a free-spirited family, who embrace life without inhibitions, making memories together. They are shown in diverse settings in the countryside of Rome, dancing, picnicking at Canale Monterano—a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini—and in and around their family home, the medieval Montecalvello Castle. #guccibeauty #alessandromichele #guccimémoire Discover the scent through link in bio. Music: In Every Dream Home A Heartache Performed by Roxy Music Written by Bryan Ferry

655 Comments

  1. En gros c’est une secte,adorateur du feu qui fini en orgie,Gucci deviens de plus en plus écoeurant🤮

  2. J'adore this clip, fantastic and surreal setting, sound commentary centered in full with the '73 Roxy Music sound